Akana was commissioned to work to realise the spectacle of NEOM at
Spencer House. Harnessing localised market knowledge between London
and KSA, a guest list was curated and we developed and implemented the
guest engagement strategy.
The creation of a ‘wish list’ of 750+ senior individuals was complied and
aggregated for NEOM, as well as proposing and inviting an extra 300
personal contacts including MP’s, Heads of major cultural institutions, VIP’s
and celebrities. Akana managed all of the guests relations as well as the
invitation outreach.
